Types of investors in the stock market Types of investment in stocks:

Individual investors:
Investors buy shares of companies they think are selling for less than their value, and they plan to hold their shares for the long term (usually for years). Investors generally choose to ignore the short-term daily price fluctuations of the market. If everything goes according to plan, they find that the value of their investment increases over time.
One of the most successful long-term investors, Warren Buffett, likes to say that he does not buy shares, but rather buys a business, and he buys stocks at the best possible price and holds them for as long as possible.